CX EMEA Summit
June 8-10 at Beurs van Berlage in Amsterdam, NL. Hosted by Forrester. Register here.
Why Attend
CX Summit is designed to help you elevate experiences, accelerate progress, and lead with confidence. Here’s what you’ll gain:
Accelerate Impact
Learn how to turn customer insights into meaningful outcomes — without delays, missteps, or wasted effort.
Unite Teams
Break down silos and create shared strategies across CX, digital, and marketing to deliver seamless experiences.
Prove Value
Apply proven approaches to demonstrate ROI and show the business impact of exceptional customer experiences.
Gain Clarity
Cut through complexity with research-backed guidance tailored to your priorities and challenges.
Build Confidence
Validate your decisions with insights from Forrester analysts and peers who’ve overcome similar obstacles.
Earn Trust
Learn how to design experiences that feel authentic, transparent, and reliable in an AI-driven world where trust can no longer be assumed.
2026 Keynotes: The Insights Defining The Next Era Of CX
CX Summit EMEA keynotes anchor the event in Forrester’s latest research and define what it takes to lead in the AI era.
Maximise A Complete Total Experience With Forrester’s EX Index
Your brand and customer experience hinge on the employees who bring your organisation to life. Until now, proving how employee support drives brand and customer value has relied largely on indirect evidence. Forrester’s expanded Total Experience Score, now incorporating the new EX Index, provides a direct connection, showing how changes in employee sentiment and engagement translate into stronger business outcomes, higher customer satisfaction, and sustained growth.
Distrust Is Now Consumers’ Default:
Winning Trust In The Age Of AI
As AI-generated content, deepfakes, and automation continue to blur reality, consumers are questioning everything. Trust is no longer assumed; it must be earned. This keynote explores how trust is evolving, what now shapes consumer belief, and how CX, marketing, and digital leaders must rethink experience design to succeed in an era of pervasive distrust.
The Human Foundation Of The AI‑Powered Enterprise
As artificial intelligence reshapes the demands on your business and customer expectations, many organizations respond by bolting AI onto systems never designed for trust or coherence. The result isn’t smarter experiences — it’s faster fragmentation and declining loyalty. This keynote challenges leaders to confront a hard truth: AI failures are strategy failures. Learn how to build the foundation AI can’t invent on its own — clarity, trust, and intent — to deliver a true Total Experience powered by humans and AI.
Who Should Attend
This event is built for CX, B2C marketing, and digital executives, leaders, and their teams ready to transform experiences and accelerate impact:
- CX Professionals: Create advanced strategies to retain customers and showcase tangible business value by delivering outstanding experiences.
- B2C Marketers: Strengthen customer loyalty by aligning your team’s objectives with your brand’s values and uncovering valuable consumer insights.
- Digital Leaders: Leverage innovative technologies and artificial intelligence to accelerate customer acquisition and boost engagement performance.
What You’ll Experience
Discover practical insights and strategies to remove friction and create experiences that keep customers moving forward.
- Insight-Rich Sessions
Attend practical, research-driven presentations from Forrester analysts and CX innovators tackling today’s toughest challenges. - Peer Networking
Engage with CX, digital, and marketing leaders who share your priorities — and learn how they’re solving similar issues. - Hands-On Guidance
Join interactive workshops and roundtables designed to help you apply new strategies immediately. - Strategic Tools
Get frameworks and resources to take back to your team and put into action for measurable impact.