CX Forum West

CX Forum West
June 29-30 at Hyatt Regency San Francisco, in San Francisco, CA. Hosted by Forrester. Register here.

CX Forum West is the leading event where CX, marketing, and digital leaders gain research-backed guidance and practical frameworks to build customer‑obsessed experiences that drive measurable business value.

Rising expectations, inconsistent experiences, shifting trust, and AI‑accelerated feedback loops are transforming customer experience. Most organizations are struggling to keep pace.

Why Attend?

CX Forum West in San Francisco is where leaders gain clarity and leave ready to act.

Get proprietary, research‑backed guidance from Forrester analysts who help organizations build customer‑obsessed strategies that deliver measurable value.

Combine that with peer-tested practices and practical frameworks that strengthen loyalty, reduce friction, and enable consistent customer experiences.

Claim Your First-Time Pass

What You’ll Learn

Gain clarity on the forces reshaping customer experience — and learn how to respond with confidence. You’ll learn:

• How AI is reshaping customer expectations and behavior.
• The latest trends in CX maturity across industries.
• Principles for designing consistent digital and human experiences
• New ways leaders are evaluating and proving CX value
• How trust and transparency influence customer decision-making.
• Techniques leading brands use to reduce friction and build loyalty.

What Your First-Time Access Pass Includes

• Savings Of 30%
  Regular price: $1,099 → your price: $770 with promo code FIRST-CXW26
  Only 50 passes available — secure yours now.
• Exclusive Program Access
  Get a dedicated analyst session and priority keynote seating.
• Analyst One‑On‑One Meetings
  Attend private sessions with Forrester experts for tailored guidance on your CX challenges and priorities.
• Complimentary Certifications
  Register for onsite certification programs at no extra cost. Spots are limited — reserve early.

What You’ll Leave With

• A clear, actionable plan to strengthen customer loyalty and deliver consistent value
• Proven frameworks for orchestrating end‑to‑end experiences
• Tools to measure and demonstrate CX impact across your organization
• Guidance on responsibly integrating AI into experience design and service delivery
• Peer benchmarking and expert validation to accelerate decisions

Who Should Attend

This pass is designed for leaders driving customer‑obsessed growth across:

• Customer experience.
• B2C marketing.
• Digital innovation.
• Customer service.